试论品牌战略的实施要点

Discussion on Main Points of Practicing Brand Strategy

品牌战略是越来越多的企业在激烈的市场竞争中采取的总体经营战略。文章结合某房地产企业实施品牌战略的具体实践 。

The brand strategy is a kind of general business strategy adopted by more and more enterprises in intense market competition. This paper introduces the main points of practicing the brand strategy connecting with the concrete practice of a real estate enterprise to carry out the brand strategy.