论旅游产品和服务的感情促销

Discussing the emotion special promotion of tourism productions and services

面对竞争激烈的市场 ,有效的感情促销方式将使旅游企业处于有利地位 本文探讨了感情促销的理论依据 ,并针对旅游企业提出一些有效的感情促销策略 。

The companies would have the advantage of position using the efficiency emotion special promotion (SP)in intense competetion market.The article studies the theory basis of promotion and provides some efficiency strategies of emotion promotion for tourism companies using.