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对创建企业优势战略与策略的几点认识

My understanding of the strategy and tactics of establishing an enterprise's advantages
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摘要 企业优势与策略是一个复杂而重要的问题 ,随着全球经济一体化进程的加快 ,企业经营环境发生了巨大的变化 ,企业竞争的成功越来越依赖于创建和实施反映这些变化的优势战略与策略 .深化企业优势战略与策略的研究 ,是企业生存与发展的呼焕 ,也是 2 1世纪更为复杂更为激烈的市场竞争的呼焕 .本文就如何创建企业优势战略与策略浅谈几点认识 . The strategy and tactics of establishing an enterprise's advantages is a complicated and key problem. With the quickening of the process of global economic organic whole, great changes have taken place in managing environment of an enterprise. The success of competition between enterprises is more and more relying on the strategy and tactics of an enterprise's advantages of establishing and carrying out these changes. The study of deepening the strategy and tactics of an enterprise's advantages is the call of existing and developing of an enterprise. But it is also the call of more complicated and intense market competition of the 21th century. The following article is my understanding of the strategy and tactics of establishing an enterprise's advantages..
作者 陈丽
出处 《天津理工学院学报》 2001年第2期104-108,共5页 Journal of Tianjin Institute of Technology
关键词 战略 策略 竞争优势 企业发展 市场竞争 企业形象 企业文化 strategy tactics competitive advantage
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参考文献2

  • 1伊莱扎 G 柯林斯 玛丽·A·德文娜.工商管理新论[M].上海:上海译文出版社,1997,12.168-168.
  • 2波特M.竞争优势[M].北京:华夏出版社,1997..

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