用BCG分析江铜发展战略

TO ANALYZE JCC'S DEVELOPMENT STRATEGY WITH BCC

本文依据近年来国际、国内铜产业 (销售额 )增长率趋势和同行业中领先公司现状 ,用BCG矩阵方法来测算分析江铜在市场竞争与产业发展中的相对位置 ,并以其所处位置 (象限 ) ,提出了江铜应采取“集全部资源发展主体铜业、铜基多元化产业发展、走集团化发展之路”等发展战略。

Depending on in recent years the growth rate trend of the international copper industry and the domestic and the present state of the leading companies, the article analyses the relative position in the market competition and the trade development and suggests JCC'S development strategy of 'to develop main copper trade with all resource, many trades development and to be collectivized'.