摘要
根据韩礼德 (Halliday)的衔接理论、格赖斯 (Grice)的说话隐涵原则以及塞尔 (Searle)的间接言语行为理论分析了这些理论在广告英语中的运用 。
Advertising English is an important part of modern English.It has its own special styles.In order to analyze and get a close look on them,a series of theories are used.They are Halliday's cohesion theory,Grice's theory of Conversational implicature and Searle's theory of indirect speech act.
出处
《北京联合大学学报》
CAS
2001年第3期86-88,共3页
Journal of Beijing Union University
关键词
广告英语
文体
衔接
说话隐含
间接言语
话语分析
advertising English
style
cohesion
conversational implicature
indirect speech
