我国旅游业“入世”前景下若干问题及对策

Some Problems and Solutions in China's Tourism Industry Before WTO Entry

改革开放以来 ,我国旅游业取得长足发展 ,已具相当规模和开放程度。面对“入世”前景 ,旅游业将会进一步改革与开放 ,并充满机遇和挑战。当前 ,我国旅游业发展的整体业态和环境 ,尚不足以应对新的形势 ,需要尽快创造有利条件 ,改善现状 ,做好“入世”准备。为此 ,提出以下对策 :建立旅游咨询和服务中心 ;建立较为完整的旅游贸易法律体系 ;建立协调有效的宏观调控机制 ;建立和不断完善旅游企业经营管理机制 ;建立有特色的旅游企业服务质量体系。通过上述努力 ,树立我国旅游业整体新形象 。

Before entering the WTO,some efficient measures should be adopted to improve the tourism condition and environment in China.That is ,to set up a tourism advisory service center,to establish a more comprehensive tourism legal system,to provide a more effective macro\|supervisory mechanism,to keep on improving the management of the tourism industry and to establish a characteristic tourism sevice system,so as to rebuild the overall image of tourism in China.