全球化条件下的“异域产品”与“异域消费”

EXOTIC PRODUCTS AND EXOTIC CONSUMPTION UNDER GLOBALIZATION

利用了“异域文化学”的范式探讨“跨文化营销”领域 ,界定了“异域产品”概念 ,探讨了异域产品消费的动机和异域产品接受类型 。

The paradigm of xenologie is adopted to explored the field of 'intercultural marketing'. The concept of 'exotic product' is defined. The motivation of exotic product consumption and the classification of exotic product acceptance are discussed. The principles designing the exotic product are also advanced.