中德经济合作中的跨文化问题

INTERCULTURAL PROBLEMS IN THE ECONOMIC COOPERATION BETWEEN CHINA AND GERMANY

通过对合资、合并企业失败原因的分析 ,揭示了跨文化问题的核心地位 ,阐释了跨文化合作的技术层次方法论———“他方眼光”。具体分析了中德经济合作中的一些关键文化障碍 ,提出了跨文化能力的主要内容。

This article reveals the core position of intercultural issues through the analysis of the failure lessons from JV and merge.'On the eyes of others',methodology of intercultural cooperation is elaborated .Some key intercultural impediments to the economic cooperation between China and Germany are detailed.The mainline of intercultural competence is also advanced.