无锡地区化妆品市场的细分和营销策略探讨

Segmentation and Marketing Strategies of Cosmetics in Wuxi

无锡地区经济的迅速发展 ,为化妆品市场的发展提供了有利的条件。通过实地实际调查 ,根据地域环境、购买动机、收入、年龄等细分标准对无锡地区的化妆品市场进行了细分 ,并针对不同的细分市场提出了相应的市场营销策略。

It is advantageous to cosmetics market development with the economic growth at high speed in Wuxi. This paper analyses market according to the standards of the district, purchaser's motivation , consumer's income and age on the basis of a social investigation, and puts forward some marketing strategies according to different market segmentations.