刍论公共关系学学科归属问题

ON THE BELONGING OF PUBLIC RELATIONS SCIENCE

探讨了公共关系学的学科归属问题 ,从中外学者的研究成果和公共关系实践的发展情况两个方面 ,对我国公共关系学的未来发展方向作了展望。认为公共关系学应该定名为公共关系管理学 ,并把它作为管理学的一个特殊分支学科加以规范定位 。

This paper discusses the belonging of Public Relations Science.From the two aspects of research achievements of foreign and domestic scholars and the present situation of public relations practice in China,it also looks into the future development of Public Relations Science.The authors think that Public Relations Science should be more accurately defined as Public Relations Management Science,and advocate that at present it should be standardized and located as a special branch of Management Science,which will encourage it to grow more healthily in aspecialized way.