江西景德镇市旅游结构及其开发战略研究

A Study on the Structure or Tourism and Its Exploitation in Jingdezhen City, Jiangxi Province

本文对景德镇市旅游资源结构、旅游行为结构、旅游客源市场结构进行了分析，并提出其开发战略与配套措施。笔者认为，景德镇市旅游资源丰富，市政府应对其旅游资源进行综合开发；同时，要加强宣传促销，加大旅游投入，改善城市形象，提高旅游从业人员素质。

In order to accelerate the development of tourism industry in Jingdezhen City, this paper analyses the structure of tourism in Jingdezhen, and gives some strateqic measures. The tourism resources must be opened up comprehensively and the investment in tourism must be added enormously. The city identity must be bettered and the tourism workers'quality must be improved, etc.