个体经济行为的道德选择

Moral Choice in Individual Economic Behaviour

人们在经济活动中的种种行为选择 ,不仅是效益或效用的选择 ,也是一种价值选择和道德选择。道德选择交织于经济选择中 ,影响和制约着经济选择。一般说来 ,个体经济行为中的道德主要包括 :个别利益与他人和社会利益关系中的选择 ,当前利益与长远利益关系中的选择 ,功利目标与道义目标的选择。在经济活动过程中进行正确的道德选择 ,对于优化个体的经济行为 ,提高个体经济活动的效率具有重要的意义。

Various modes of behaviour in economic activities concern not only choices of benefit and effectiveness but also choices of personal values and morals.Moral choice and economic choice are closely intertwined with each other,with the former influencing and restricting the latter.Generally speaking,moral choice in individual economic behaviour mainly consists of the choice between individual benefits and social benefits,the choice between short term benefits and long term benefits and the choice between material gains or moral principles.Correct moral choice is of great significance to the optimization of individual economic behaviour and improvement of the efficiency of individual ecnomic activities.