案例教学法在市场营销中的具体应用

Case Study in Marketing Teaching and Training

本文结合市场策划专业的特点 ,针对不同学科的要求 ,在教学模式上进行了一些大胆的尝试 ,使学生在掌握专业理论知识的同时 ,懂得如何融会贯通 ,学以致用 ,并对在课堂上引入的互动式教学法和案例策划教学法等 ,做了简要的阐述。

The article discusses the successful handing of case study as an effective and interactive approach to Market teaching and training. It enables the students to learn in depth with interest and to apply what they learn into practice.