论强化受众意识对高校校报改革的重要意义

On importance of readers receiving consciousness to the reforms of university newspapers

在新闻传播已经由以传者为中心向以受众为中心转型后 ,高校校报应强化受众意识 ,认真研究校报受众不同于社会报刊受众的独异的特征和需求 ,积极推进校报新闻改革 ,建立与受众的互动联系 。

After the center of news propagation was transferred from propagators to readers , university newspapers should put the emphasis on readers consciousness and study its unique characters and requisitions compared to that in social newspapers and periodicals. At the same time , we should give great impetus to the reforms of university newspapers ; set up interactive relationship between propagators and readers ; improve the cultural grade and news value of the university newspapers.