摘要
本文通过实际调查比较 ,对半坡湖度假村的营销问题和顾客需求进行分析研究 ,从市场定位、融资、价格及促销组合策略等方面 ,运用市场营销策略理论 ,结合实际寻求解决问题的有效营销对策。
The existing marketing problems in Banpo Lake Holiday Village have been carefully analyzed, and customers' demand has been made in this paper, based on the field investigation and comparison. From the aspects of the market orientation, financial circulation, commodity prices and marketing strategies, applying the theory of marketing management and combining the practical situation, the effective countermeasures have been found out.
