葡萄酒营销方式的探索与实践

Some Unique Selling Methods of Great Wall Wine

十几年来，中国长城葡萄酒有限公司依靠名牌战略，依靠科技、质量、原料，更依靠其独特的营销方式，才得以在国内众多品牌与洋酒混战的葡萄酒市场上，稳步发展，不断壮大。本文仅从该公司成功运用事件营销、情感营销、文化营销方面的情况作一分析和探讨。

For many years China Great Wall Wine Company Limited has been developing very quickly depending on the famous brand strategies and new technology, high quality, good raw materials and especially its unique selling methods. In the paper, Three Unique selling methods, i. e. Instances, feeling selling, and cultural selling, were analyzed and discussed.