企业利用因特网开展国际市场营销的问题及解决方案

Problems and solutions related to international marketing by means of Internet in China

分析了因特网对当今国际市场营销的影响 ,对企业开展网上国际市场营销的前景进行了描述 ,指出了企业在因特网上开展国际市场营销活动的原则 .针对我国企业开展国际市场营销中的问题 。

The article analyses the influence of Internet on international marketing,describes the prospects of international marketing by means of Internet and points out the principles of international marketing by means of Internet,solutions are suggested to the problems of international marketing concerning enterprises of our country.