商业银行实施多业务综合化经营战略的思考

Thoughts on banks implementing multi-business strategy

针对中国即将加入 WTO、银行业面临严峻的竞争局势 ,运用战略管理的理论和方法 ,阐述了商业银行实施多业务综合化经营战略必要性 。

When China enters WTO,our banks will be faced with keen competition.The paper discusses the importance of multi business strategy and suggests a way to build the strategy in accordance with the principles of strategic management.