农村社区辅食添加知识的可及性传播媒介及传播要素分析

Analysis on Media and Transmitting Factors of Knowledge of Supplementary Food in Rural Community

目的:为了研究陕西省农村社区可及性传播媒介的现状所做的调查,并对传播要素进行分析,为今后在农村社区健康教育中的有效运用提供依据。方法:应用整群随机抽样的方法在雁塔区和户县抽取10个村,对196名小儿的家长进行了问卷调查,并对部分家长做了访谈。结果:农村社区目前可得到的传播媒介有电视、广播、小册子、医生培训、黑板报、宣传画等。有82.8%的人认为辅食添加知识重要,90.0%的人想了解辅食添加知识,90.0%和48.2%的人家里分别有电视机和广播。结论:在农村社区传播辅食添加知识,目前应以电视、广播、小册子、医生培训和宣传画为主,作品的“科学性、思想性、艺术性”是提高传播效果的前提。

OBJECTIVE To study the status of reach - media in country community in Xi an city, Shanxi province. In order to provide evidence for the effective application to the media in health education in country community. METHOD Randomly sampling three countries from Yanta district and three communities from every country, we also sample one community from Niudong country of Hu country. 196 toddles patriar chs were surveyed by using questionnaire and some of them accepted interview. RESULT TV, Broadcast, Newspaper, Journal, Pamphlet, Doctor training,Blackboard and Graphic etc are the reach- media in country community. 82.8 % receivers think it important to have the knowledge of supplementary food.90.0% receivers want to learn the knowledge of it;90.0% receivers families have TV and 48.2% receivers have broadcast . ONCLUSION Communicating the knowledge of supplementary food in country community, we should put TV, Broadcast, Pamphlet, Doctor training, Blackboard and Graphic on the first place. Works' scientific quality and artistic quality is the premise for promoting the effect of communication .