普及型数控车床示范工程示范点的建立及运行概论

Overview of Establishment and Operation of the Exemplary Base for the Exemplary Program for Conventional Lathe

介绍国内数控车床行业为占领市场而采取的市场策略。从课题的提出、示范工程示范点运行情况、示范工程的综合效益三方面论述了该市场策略的可行性与必要性。

Marketing strategy for improving market share in domestic NC lathe industry is presented. The feasibility and necessity of the marketing strategy are introduced from three aspects i.e. the introduction of the topic, running of the exemplary base and comprehensive efficiency of the exemplary program.