塑造工商银行的企业文化

Creating Enterprise Culture of Industrial andCommercial Bank of China(ICBC)

在新的世纪里,商业银行间新一轮的竞争在很大程度上取决于企业文化的较量。我国的工商银行要向更高一个层次发展,必须拥有独具特色的企业文化;通过实施企业文化战略,更新观念,增强企业的凝聚力。

Enterprise culture is the integration of physical fortune and psychic fortune,which is created during the period of enterprises prosecution.Outstanding enterprise culture is valuable psychic fortune to the corporation.Its a invisible capital of the corporation.Enterprise culture is an important segment of the developing stratage.In the new century,commercial bank which gets victory in competition lies on itss enterprise culture.If ICBC want to have development,it must have its own enterprise culture.ICBC needs to bring its own enterprise culture stratage into effect to buildup employees centripeal force.