摘要
随着信息革命的深入,网上营销成为旅游业发展的重要趋势,建立高效优质的旅游业网站将成为旅游业交易成败的关键。探讨了一个高效优质旅游业网站应当具备的基本要素,并对我国旅游业的发展对策提出一些思路。
The development of digital technologies accelerates the website use as a means for marketing and transaction of tourism products and services, so to construct an effective website have been becoming a key factor for success of tourism marketing and transaction. In this paper, what constitutes an effective tourism website is introduced, then some counterplans and suggestions for the tourism development of our country are presented.
出处
《科技进步与对策》
北大核心
2001年第9期142-143,共2页
Science & Technology Progress and Policy
关键词
网上营销
旅游业网站
中国
市场营销
information revolution
on line marketing and transaction
tourism website
