我国轻型车市场分析以及各大汽车集团的竞争策略

Analysis of China's Light Car Market and The Competiton Policy of Different Automobile Groups

本文通过对我国轻型车市场和我国各大汽车集团的竞争战略的比较分析,提出我国汽车营销未来的发展模式、发展方向以及发展对策。

Through comparison analysis of China's light automobile market and competiton policy of different automobile groups in China , future development mode, development orientation and development policy for automobile marketing in China is presented.