客户关系管理

Custom Relationship Management

客户关系管理(CRM)是世界各地主要企业正在讨论的一个热点问题。随着现代企业信息化管理的不断发展,实行有效的CRM策略对企业的生存和发展显得越来越重要。本文介绍了客户关系管理的系统组成、功能、作用、技术支持等方面的内容,讨论了它的数据处理过程及未来的发展。

Custom Relationship Management (CRM) is a hot field discussed by many main enterprises in the world. With the development of modern enterprise informatization management,effective CRM strategy is more and more important. In this article, we introduce the system composition, function, effect and technology of CRM, and discuss the process of data transaction and CRM's development in the future.