“高档”微型客车的市场走势与价格策略

Market Tendency & Price Strategy for High-Grade Mini Bus

１９９８年以来，“长安之星”、“一汽佳宝”和“松花江中意”等微型客车先后批量投放市场，在全国许多城市掀起了热销的浪潮。这些车型在技术含量与性能品质上与微型客车的老车型相比都有很大的提高。因此，从维护产品形象、稳定市场地位上讲，不“降价迎市”是拓展市场的最佳选择。

Since l998, mini buses such as Changan Star, FAW Jiabao and Songhuajiang Zhongyi have been put into markets in batches sooner or later. The above - said mini buses are in good sales in many cities in China. Compared with the old models, theses mini buses are much improved in their technology, performance and quality. Therefor the best selection for them opening markets is the way“entering markets not to decrease bus price”so as to maintain the product image and keep the product stabil- ity in the market.