更新观念 发展四川旅游业——论注意力经济思想在四川旅游业发展中的应用

On Application of Attention Economy Concept to Development of Tourism in Sichuan Province

四川省拥有丰富的旅游资源,如何将资源优势转化为市场优势是四川旅游业进一步发展的关键所在。本文提出,要增强四川旅游资源的竞争力应引入注意力经济的思想,通过概念营销来提高四川旅游资源的知名度,并塑造出四川旅游的总体品牌形象。

Sichuan is rich in tourism resorces, and the key to the further development of tourism of the province is to convert advantage of resources into advantage of market. This paper holds that it is necessary to strengthen the idea of introducing attention economy to promote competitive power of tourism resources of Sichuan.