我国医药企业发展战略选择

Strategic Choice of the Development of Pharmaceutical Enterprises in Our Country

目的 :探讨新世纪我国医药企业的发展战略。方法 :从技术创新、产品开发、市场开拓、人力资本、企业文化5个方面阐述医药企业应采取何种发展战略。结果与结论 :面对新的经营环境 ,我国医药企业发展战略必须有新的突破 ,才能顺应时代潮流 ,把握机遇 ,迎接挑战。

OBJECTIVE:To discuss about the development strategy of pharmaceutical enterprises in our country in the new century.METHODS:To expound the developing strategy that domestic pharmaceutical enterprises should adopt in respect to technical innovation,development of product,exploitation of market,human capital and enterprise culture.RESULTS & CONCLUSION:Facing the new management environment,the pharmaceutical enterprises in our country should achieve new breakthrough in development strategy to adapt to trend of the times,grasp opportunity and face challenge.