铁通公司发展战略探讨

Exploration of Development Strategy of Railway Communication Corporation

分析了铁道通信信息有限公司（简称铁通公司）所处的宏、微环境及内部条件,并从产品及服务、市场与顾客、财务资金运作、营销渠道、科技及人才、管理及创新、管理信息系统等方面,提出了以市场和自身优势为导向的发展战略。

The paper analyzes the macro and micro environment faced by the China Railway Communication Corporation (CRC) and its internal conditions and sets forth a market-oriented and advantage-oriented development strategy according to such factors as product and service, market and customer, financial operation, marketing channel, science and technology, human resource, management and originality, as well as management information system.