谈中国汽车产品的品牌经营策略

品牌是一种巨大的无形资产,它具有强大的市场开拓力、文化内蓄力、信誉辐射力、资产扩张力和在市场表现出的超常创利能力。中国汽车产品必须树立自己的品牌。本文通过对中国汽车产品的品牌经营现状分析,指出了中国汽车产品的品牌经营之路。

Brand is a tremendous intangible asset.It has great ability to open up the market,set up enterprise culture,spread the prestige,expand the asset and create extra profit in the market.Chinese automobile products must set up theirs own brands.After analysing the present situation of the brand management of Chinese automobile products,this article firgure out the way to manage the brand of Chinese automobile products.