基于数据挖掘技术的电子商务客户潜力开发方案

Data Mining-based Project for Electronic Business Client Potential Ex ploitation

在电子商务中应用数据挖掘技术,可使商家获知所需市场信息,开发客户资源潜力,该文分析了该技术的优势及其在电子商务体系结构中的实现方法,并探讨了其关键技术和实现难点。

Applying the technology of the data mining in the Electronic business can help the business to obtain marketing information.The advantages of the technology and the detailed implementing plan in the Electronic business system are introduced in this paper.Some key technique and difficulties in implement are also discussed.