营销创新——重卡企业扩大规模的有效途径

Management and Sales Improving -the Effective Way for Enlarging Scales in Heavy Duty Truck Enterprise

经营的创新是企业扩大规模、做大、做强的关键,尤其加入WTO以后强吃弱、大吃小,已是市场经济不可阻挡的大趋势。所以经营创新要迅速地贯穿于企业的始终。从市场调研开始,就要讲清市场在什么地方,有多大的潜能,这是重要的一环。其次,在具体操纵生产过程,突出贯彻市场概念,在企业管理当中突出经营观点。这样企业才能逐步扩大规模,立于不败之地。

Management improving is the key way f or enlarging scales,making bigger a nd stronger of enterprise,es-pecially after joining WTO,it has been the trend not could be stopped.So i t should be carried out through out th e enter-prise,from market survey to Production process,market concept and sale s view should be strengthened which c ould enlarge management scales gradually and be i n an invincible position.