海牌润滑油抢占加油站零售终端

Sea Brand Lube Oil's Strategy:Racing Up to Occupy More Oil Service Stations as Retail Terminals

通过对营销环境的分析,选择抢占加油站零售终端作为海牌润滑油2002年营销重点,并在产品、价格、促销、渠道及公关等方面做出相应努力。

To occupy more oil service stations as retail terminal is selected as year 2002's key business by Sea brand lube oil based on an analysis of business environment,and efforts in product, pricing, marketing and pub- lic relations are to be made correspondingly.