摘要
当今市场竞争日趋激烈，传统零售业面临新的挑战，现代零售业顺应２１世纪经济全球化、国际国内市场一体化潮流，不断调整经营策略，开展创新经营。
With the increasingly keen competition in today's market, traditional retail trade is faced with new challenges. To meet the economic globalization and the integration of foreign and domestic markets in the 21st century, modern retail trade must constantly adjust its marketing strategies or initiate new ones.
