摘要
近几年来 ,我国企业实施名牌战略取得了一定的成效。加入世贸组织后 ,企业将面临着全球化的市场竞争 ,企业创名牌之路更为艰巨。为此 ,本文从质量、创新、营销、服务和管理等五个方面提出了创国际名牌的五大方略。
Our countrys enterprises have gain some effects in implementing name brand strategies.The enterprises will be faced with global market competition after getting into WTO and the way will be more difficult for enterprises fo make name bands.This paper discusses some strategies for the enterprises to make international name brands in five aspects--Quality,renovation,marketing,services and management.
出处
《华东经济管理》
2001年第6期117-119,共3页
East China Economic Management
关键词
名牌战略
国际竞争
中国
企业
name brand strategy
international competition
chinese enterprise
