企业营销理念创新的几点思考

A Few Thoughts about the Enterprise's Marketing Idea Innovation

经济的快速发展,使企业营销环境越来越复杂化、多样化,企业营销理念必须随之有所变革和创新。它不仅体现在营销理念的内容上,也反映在其组织形式上——营销理念的组合。

The rapid development of economy makes the enterprise's marketing environment getting more and more complication so the enterprise's marketing idea must be reform and innovation with it. The reform and innovation not only embody the contents of marketing idea,but also reflect the organization forms-the combination of marketing idea.