摘要
通过分析我国电子商务实施的现状 ,论述了我国传统制造企业实施网络化销售的必要性、可行性和实施难度。提出了基于企业的区域性代理商A2C和全球性D2C的网络化销售模型 ,比较了A2C&D2C与B2C、B2B和C2C几种不同电子商务运作模式的各自特征和适用范围。详细论述了A2C&D2C网络化销售运作模型的体系结构、运行模式及其控制管理方法。结合该模型提供的方法设计实施的实际系统 。
By researching the situation and tendency of domestic E-commerce development,the implementation difficulties of traditional manufacturing E-commerce constructing are analyzed. In order to solve some related problems, the conception of networked marketing operation model based on manufacture enterprises' regional Agents(A) To Customers(C) & global Distributors(D) To Customers (2C&D2C) is proposed, and the different characteristics of A2C&D2C,B2C,C2C and B2B are compared. The architecture of this networked marketing model is composed of its functions, administration and environment. The operation mode and administration method of the model are discussed in detail . Application cases of the model and corresponding prototype are provided, which show the model is reasonable.
基金
国家 8 63 /CIMS主题资助项目 (863 -5 11-0 80 -0 17)
教育部开放实验室基金资助 (K93 -0 -2 0 0 1-1)~~
