农村超市发展初探

Initiative Survey of the Development of Country Merchandise Store

超市近年在大中城市悄然升级并超常规模发展，加上中国入世所带来的国际零售集团步入中国市场，给原本有限的竞争空间雪上加霜。与其在林立成群的城市超市夹缝中寻求生存并发展，还不如把经营触角伸向竞争相对缓和的农村市场，以促进超市持续健康有序发展。

Nowadays Merchandise Store has got great development in many big and middle cities, and meanwhile present intemational retail companies come into our country, too, which are pricking up the retailing companies. Merchandise stores' development will be counteracted in limited space. As a result, rather than seek survival in harsh competition, it will he to exterd retailing to broad country area where competition is less.