名牌≠高价——谈名牌战略的价格误区和价格定位

Difference between Being Famous and Being Expensive

中国已加入WTO ,民族工业只有走名牌发展之路才能应对激烈竞争的冲击。正确实施名牌战略 ,是发展民族经济 ,适应国际竞争的必要选择。目前名牌产品存在价格误区 。

After China's access to WTO, only by creating their own famous brands can the national industry withstand severe competitions from the international market. It is a necessity of the international competitions to apply famous brand strategies and develop our national economy. At present, there is a misunderstanding of price for the famous brand products. We should select pricing strategies for the famous brand products appropriately.