摘要
曾经有人建议茅台酒厂转产浓香型的茅台酒,理由是茅台酒是酱香型酒,而酱香型酒在白酒中占不到1％的份额,浓香型酒却达到80‰以上,大部分消费者都习惯浓香型酒。乍看起来,这是一条很好的建议,它可以使茅台在短时间内,利用品牌效应扩大规模,从而赚取高额利润。况且前面还有榜样,同样是生产酱香型酒的郎酒,在21世纪初便推出浓香型新郎酒,而且市场反应不错。因此,市场给茅台提出了一个世纪难题:变?还是不变?茅台酒的明天该是啥模样?
Moutai, not only represents an ancient town in Guizhou, it is also the top brand towering over all Chinese liquors and whose fragrance spreads to all countries. As early as in 1915, Moutai liquor was awarded the Gold Medal in the Panama Pacific International Exposition, and has since become one of the three world-famous distilled liquors from China. Moutai's position is now becoming more and more illustrious and its value has risen. Its political and cultural significance exceeds the liquor itself. The growth of Moutai thus represents the future of white wine business.
出处
《中国食品工业》
2002年第2期10-11,共2页
China Food Industry
