知识经济时代市场营销的理念与战略创新探析

On the Creation of the Marketing Concept and Strategy in Knowledge Economy Era

知识经济作为一种新的经济形态 ,已显示出勃勃生机 ,表现出巨大的发展潜力。知识经济的到来 ,将给人类社会带来巨大的影响 ,给企业的营销带来巨大的挑战。企业要有效地开展营销活动 ,必须把握知识经济时代营销环境的变化 ,确立与知识经济相适应的市场营销新理念、新战略。

Knowledge economy,as a new economy form,has been full of vigor and tremendous potentiality.The coming of knowledge economy, bringing great influence on the human being,will take the great challenge to the enterprises' marketing.If the enterprises develop marketing effectively,they will seize the change of marketing environment in knowledge economy era and establish the new marketing concept and strategy suited to knowledge economy era.