军队医院参与医疗市场竞争的公关方式

Public Relation Ways of Military Hospital in Medical Market Competition

在市场经济条件下 ,为了吸引更多的地方病员前来军队医院就诊 ,医院必须注意做好一些公关工作。本文提出了更多的社会效益产出 ;加强医德医风建设 ;在保持医院专科特色的前提下注意临床科室的平衡发展 ;注意病员内部小道消息的作用 ;

In the condition of the market economy, to absorb more local patients, military hospital must take some public relation ways. The author puts forward ways as to put out more social benefits, to pay more attentions to the structuring of the medical ethics, to keep the balance of every clinical section under the premise of some special clinical sections, to pay more attentions to the members of informal organization, to attend more free consultation.