摘要
制定和实施正确的国际市场战略 ,是企业从事跨国经营的首要前提和成功的关键。文章首先阐述影响企业跨国经营地域市场选择的主要因素 ,进而分析世界主要地域市场的特征 ,最后重点探讨了我国企业跨国经营地域市场战略。
To lay down and put into effect the right international market strategy is the essential prerequisite and the key for the chinese transnational enterprises to be succeed in dealing with transnational business. Firstly, the paper expounds the main elements which have the effect on the choice of regional market in the transnational business. And then, on the basis of which makes an analysis of characteristics of main regional markets in the world. Finally it explores regional market strategy of chinese transnational enterprises.
出处
《地域研究与开发》
CSSCI
2001年第4期10-13,共4页
Areal Research and Development
基金
国家自然科学基金资助项目 ( 4 96 710 2 9)
