跨文化交际中的跨国公司营销策略

Intercultural Communication and International Corporation Marketing Strategy

从跨文化交际的角度 ,介绍了国际广告和商务谈判中的文化差异 ,和由此对开展国际合作和交往所产生的影响 。

Through intercultural of intercultura; communication,this paper is to analyze the relationship between international business interaction,cooperation and transnational corporation marketing strategy,laying special emphasis on brand strategy,international advertising and business negotiation.