摘要
从跨文化交际的角度 ,介绍了国际广告和商务谈判中的文化差异 ,和由此对开展国际合作和交往所产生的影响 。
Through intercultural of intercultura; communication,this paper is to analyze the relationship between international business interaction,cooperation and transnational corporation marketing strategy,laying special emphasis on brand strategy,international advertising and business negotiation.
关键词
跨文化交际
文化差异
品牌策略
国际广告
商务谈判
营销策略
跨国公司
intercultural communication
cultural difference
brand strategy
international advertising
business negotiation