论品牌战略

On Brand Strategy

21世纪企业的竞争,是人才的竞争、品牌的竞争。企业要赢得市场,提高市场占有率,应始终不懈地把创建品牌工作作为一项战略任务来抓。作者就品牌的影响力、品牌的创建、品牌策略及在实施过程中应注意的问题进行了论证。

The competition between the enterprises is the competition among the talents and the brands in the 21st century. The businesses should take it as a strategic task to establish its brand successfully so as to gain the market and increase its share . This essay demonstrates the influence, establishment, strategy of brand and what should be paid attention to during the procedure of the brand operation.