浅析无品牌化策略的运用

On the Use of No-brand Strategy

品牌塑造是一个艰难而又长期的过程 ,中小企业易望难求。如果力量薄弱的中小企业在短期内无法创出名牌 ,而一般品牌又不能给企业带来什么特别利益 ,那么无品牌化策略 (包括无商标策略和零售商品牌策略 )则不失为一个可供选择的竞争方法。

The process of brand establishment is long and difficult,especially for small and middle enterprises.If these enterprises can not establish a good name for brand,and common brand couldn't bring extra profit to these enterprises,no-brand strategy,including no-trademark and retail-commodity-brand strategy is a good choice of competition.