价值创新方向的界定性研究

An Enclosure Study on Orientation of Value Innovation

价值创新作为企业寻求快速成长的战略选择,确定市场方向是其不可或缺的内容。本文对价值创新的动态环境以及这种创新与企业资源之间的关系进行了分析,并尝试给出了一种确定创新方向的逻辑步骤。

While value innovation serves as the strategic choice for the fastgrowing seeking enterprises, market orientation is indispensable. In this article,the author analyzes the dynamic conditions of value innovation and the connectionbetween the innovation and the enterprisesresources. Furthermore, the authorattempts to propose a logic approach for innovation orientation.