南水北调中线工程水源地旅游的市场定位研究

Study of the tour market of Danjiangkou reservoir

丹江口库区旅游面临着南水北调的发展机遇 ,但在市场定位问题上却众说纷纭 ,没有定论。本文指出了“环保说”、“两区说”、“水都说”存在的不足 ,同时提出了“名山大泽山水一体 ,调水源头度假胜地 ,中国内陆夏威夷”的定位建议 。

Danjiangkou Reservoir faces the chance for its water being transferred to Beijing, but there are some different opinions about how to define its market role. This article disagrees with those on the opinions of transferred water Origionation, Dumbbell and water Capital. It points out that the famous Wudang mountain, Han river and the origination of water transfering become more attractive places, The anthor hopes to see this area as a beautiful resort like Hawaii in inner China. This paper also explains why the authors puts forth this view point.