虚拟企业协作中的竞标策略研究

Bid strategy study of virtual enterprise

在全球化竞争条件下 ,虚拟企业协作中制定竞标策略是一个重要问题 ,本文通过静态博弈方法得到了竞标价格的可行域 ,并研究了基于模糊综合评价的获利因子确定方法 ,得到了优化的竞标价格 .在对因素集处理的过程中 ,采用了二元对比方法得到了各因素的权重 .同时 ,按照联盟满意度和成本最省原则给出了优化的竞标工期 ,并列出了影响企业竞标获胜几率的几个关键准则 .

How to make the bid strategy is an important problem in virtual enterprise under the global competition market. The feasible scope of bid price is gotten through the static gaming model. The profit factor is worked out by using the fuzzy comprehensive evaluation. This paper presents a dual comprison sequencing method to calculate the weight of each characteristic during the evaluation process. Projects can be described by using some key characteristics.This paper presents a fuzzy comprehensive evaluation method to get the expert's individual fuzzy preferred order to projects. According to the requisition of satisfactory degree and the rule of the cheapest cost, the paper gives out the optimum bid time. And also some key rules, which impact bid process greatly, are listed. The bid strategy of this paper gives a new way to increase the possibility of winning bid.