新兴经济体跨国企业子公司网络嵌入演化机理研究

Research on Evolution Mechanism of Network Embedding of Emerging Economy Multinationals' Subsidiaries

通过选取4家新兴经济体跨国企业子公司进行多案例比较研究,基于网络嵌入视角,探讨新兴经济体跨国企业子公司在东道国市场的网络嵌入特征、演化路径和演化机理。研究结果发现:在环境不确定性的情境下,新兴经济体跨国企业子公司网络嵌入呈现出快速跃迁和螺旋式发展的演化路径,并与其在东道国市场不同阶段的市场适应性存在规律性的演化关联。新兴经济体跨国企业子公司在东道国市场网络嵌入的演化过程中,关系嵌入和结构嵌入之间存在一定的耦合性,通过不断调整关系嵌入和结构嵌入的耦合程度,使两者之间达到相互匹配和协调适应的状态,最终实现对东道国市场的适应性。

Through selecting four subsidiaries of emerging economy multinationals to conduct multi-case comparative studies, this study explores the evolution characteristics, evolution path and evolution mechanism of market network embeddedness of EMNCs subsidiaries based on the perspective of network embeddedness,. The result demonstrated that, in the context of environmental uncertainty, EMNC subsidiaries' network embeddedness presents the evolutionary path of rapid transition and spiral development, which has a regular evolutionary correlation with market adaptability at different stages of the host market. Furthermore, in the evolutionary process of EMNC subsidiaries' embedding in the host market network, there is a certain degree of coupling between relational embeddedness and structural embeddedness and the continuous adjustment of it can match the two for coor- dination and adaptation, ultimately achieving adaptability to the host market.