微时代背景下提升社会主义核心价值观引领力的挑战及应对

Challenges and Countermeasures for Promoting the Leading Power of Socialist Core Values against the Background of the Micro-era

随着移动互联网技术的不断升级和移动智能终端的快速发展,以微博、微信、微视频等为主体的微媒体,既为社会主义核心价值观引领能力的提升和发挥提供了有利契机和机遇,又带来了诸多风险和挑战。微时代背景下要有效提升社会主义核心价值观的引领力,需要紧密结合微媒体技术特性,找准突破点和着力点,充分运用微媒体技术占领信息传播制高点。加强议程设置,提升对"微"议题的整合能力、创新传播方式,提升对"微"平台的主导能力、提高媒介素养,提升对"微"主体的教育能力、完善法律制度,提升对"微"媒体的控制能力是主要路径和举措。

With the continuous upgrading of mobile Internet technology and the rapid development of mobile intelligent terminals,the micro-media,mainly composed of micro-blog,micro-message,micro-video,not only provide favorable chances and opportunities for the promotion and exertion of the leading power of socialist core values,but also brings many risks and challenges.In order to effectively promote the leading power of socialist core values in the micro-era,we need to closely combine the characteristics of micro-media technology,find the breakthrough point and focus point,and fully,use new media technology to occupy the commanding heights of information dissemination.It is the main path and measure to strengthen the agenda-setting capability,enhance the integration ability of the "micro"issues,innovate the mode of communication,enhance the leading ability of the "micro"platform,improve the media literacy,enhance the educational ability of the "micro"subjects,improve the legal system,and enhance the control ability of the "micro"media.